San Diego Toy and
Doll Museum

Home Page


Presented by the Center for the Importance of Play

Although the San Diego Museum is permanently closed
the Center for the Importance of Play is
seeking to open a new museum in the 
San Francisco Bay area

The San Diego Toy and Doll Museum, Historical LEGO(TM) exhibit and Gift Shop are now open.  The museum is a nonprofit organization that was started in 2012 and is a 501(c)(3) corporation as designated by the Internal Revenue Service (EIN:45-4733924).  Your donations may be tax deductible.  For more information call Elisa Ballard at 858-486-1446 or 619-992-9368
The San Diego Museum is now closed!
The founders have relocated to Northern California and
hope to open a museum in that area.

The San Diego Toy and Doll Museum Presents the Importance of Play and the History of Toys
to the Rancho Bernardo Historical Society
Watch Our Video Series on the Importance of Play

Dr. Stuart Brown Ph.D 
is the President of the National Institute of Play and a noted speaker on the TED series.

Please click here to see his videos


Would you like to receive our newsletter? 
Click here to Sign Up!

Recent Facebook Posts

Check us out!

Thank you San Diego Union Tribune!

On March 27th the San Diego Union Tribune ran an great article on our museum.  Penned by Staff Writer - J. Harry Jones, the article accurately captures the true essence of the Museum - its focus on family, kids and nostalgia.

Click here to read the great article and see the photos and short video!

The Gift Shop is Open For Business
The San Diego Toy and Doll Museum will soon become more than a vision. Work on the museum is proceeding as planned.  The Gift Shop and the LEGO Historical Exhibit will be open to the public starting on Saturday, 29 November.

All are welcome to visit the gift shop and buy these clever toys and dolls for Holiday gift giving.  The LEGO exhibit is also open for a $2.00 admission fee. 

Remember, the San Diego Toy and Doll Museum is entirely funded through public donations.  Your membership fees help bring these exhibits to life.
We are located at:

San Diego Toy and Doll Museum
14031 Midland Road
Poway, CA  92064

(Click for a Map)

Located in Old Poway Village Commercial Center, across the street from the Rail Depot at Old Poway Park.  We hope to open the entire museum in January of 2015.  Check our site often.   We hope to open our Museum Gift and Toy shop soon.

Thursday 11:00 - 4:00
Friday 11:00 - 4:00
Saturday 10:00 - 4:00
Sunday 11:00 - 4:00

We also can open our museum by appointment for large groups or private parties!

For more information, call Elisa Ballard at 858-486-1446 or 619-992-9368
The San Diego Toy and Doll Museum
We Bring Families Together!
The San Diego Toy and Doll Museum celebrates the importance of "Play" in the development of children and adults through the preservation and presentation of toys and dolls of the past.  To learn more about our mission click here

All people - regardless of age or cultural background have something in common.  We all enjoyed playing as kids - and there is still a "kid" in all of us.  Come to the San Diego Toy and Doll Museum and experience the toys and dolls of the past and from many different countries.  Come see the LEGO exhibit and build your LEGO creation on the build wall and see amazing LEGO creations by famous LEGO artists.  
You're never too old to play!
Poway Days Parade - 2015

The San Diego Toy and Doll Museum celebrated Poway Days by entering its Toy Box inspired float into the Poway Days Parade.  All of our friendly and helpful volunteers marched with us and a fun time was had by everyone.  

We were thrilled to share the message of the vision and mission for the museum.  We are dedicated to 
educating children and parents on the importance of Play.  "Playing is Learning".
At the museum we use contemporary and classic toys and dolls of the past to promote a message of 
family engagement and education.

Please come and visit us!

We Need Your Help!
We are actively seeking interested and knowledgeable people to join us in our effort to bring a Toy and Doll Museum to San Diego. If you are a collector of toys and dolls or familiar with museum operations or fund raising and would like to donate your time please reach out to us.  We are also seeking donations of gift items that can be used at the upcoming Awareness Event. 
Please contact us.  Donate Now
These are two miniature scenes that are being built for the San Diego Toy and Doll Museum courtesy of a friend of the museum.  Thank you Linda!!
Our Inspiration:

Elisa Ballard was inspired to be a catalyst for the creation of this museum by reading the story of Mattie J. T. Stepanek's life in the book written by his mother Jeni Stepanek, entitled "Messenger".  Mattie was born with a rare disorder called dysautonomic mitochondrial myopathy, a severe form of muscular dystrophy.  Despite his hardships, he began writing poems at the age of four, advising all of us to listen to our hearts, and advocating peace and hope.  Mattie's philosophy for life was "Remember to play after every storm.  Storms aren't necessarily clouds with rain.  They're things that darken your day".  Sadly, Mattie's life was very short and his message lives on and continues to provide hope. To learn more about Mattie go to
Collaboration with LGauge Museum
We are collaborating with the LGauge Museum.  LGauge is developing one of the most extensive historical collections of LEGO toys.  For more information click this link.

Take a look and rate us.
Website Builder